Apple is a brand synonymous with the American Dream and everyone has access to the Apple Store.

It is a brand synonymous with the founder, the late Steve Jobs, whose comment:

“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me”, is true to the spirit of the American Dream.

The iconic Steve Jobs founded Apple in 1976.

What is Apple?

Apple is the world’s largest multi-national technology company.

Its headquarters is situated in Cupertino, California, the heartland of Silicon Valley.

Apple headquarters in Silicon Valley.

From the 79 000 square meters Apple Campus, the company designs, develops and sells consumer electronics, computer software and online services.

Its hardware products include:

  • iPhone smartphone
  • iPad tablet computer
  • Mac personal computer
  • iPod portable media player
  • Apple smart watch
  • TV digital media player by Apple

Apple software includes:

  • macOS and iOS operating systems
  • iTunes media player
  • Safari web browser
  • iLife and iWork creativity and productivity suites

Online Apple Store services include the iTunes Store, the iOS App Store, the Mac App Store, Apple Music and iCloud.

How to sign into Apple Store Online

Copy and paste this link into your browser:

The following page will appear

Apple Store

  1. On the left-hand side of the page enter your Apple ID and Password and click the Sign in button
  2. If you have forgotten your password, press Click here as indicated on the page
  3. You will be sent a link to reset your password
  4. If you do not have an Apple ID, click Create One as shown on the right-hand side of the page

The following page will appear

  1. Fill in your first name
  2. Fill in your surname
  3. Press the drop-down menu as indicated on the right-hand side of the page to select your country
  4. Fill in your birthday – this information can be used to enable certain Apple services and to verify your identity
  5. Enter your email address
  6. Create a password
  7. Confirm your password by entering it a second time

  • You will now be asked to fill in three Security Questions
  • Each of these questions has a drop-down menu from which to select your question and then fill in the answer
  • As you can see, these questions are used to verify your identity and to recover your password should you forget it
  • Remember to write down all this information and keep it in a safe place for future reference or when needed
  • Once you have completed all these steps, you will be asked to enter a Captcha code (as illustrated in a previous screenshot)
  • Do so and then press the Continue button

This one ID is all you will ever need to access all Apple services.

It allows you to personalize your experience on MobileMe, the Apple Store and Support site.

Other features include:

  • Support and Service allows you to personalize your support back-up and to chat with other Apple users
  • By clicking on the Apple Store you will receive the latest updates and promotions

How to retrieve your Apple login details

Copy and paste the following link into your browser:

The following page will appear

  1. Fill in your email address as indicated
  2. Now type in the Captcha code – in this example it is ANPA
  3. Now scroll down to and press the Continue button

Why you have to sign-up for Apple Online

Just like its founder Steve Jobs intended, Apple is fun, spirited and unintimidating.

Its myriad of cool features makes Apple hip and very today.

For these reasons alone, it is no wonder that Apple has millions of loyal and “addicted” customers who remain true to the brand through thick and thin.


Apple’s uncompromising stance regarding user-rights has seen the company awarded “five out of five” stars in the most recent “Who Has Your Back” Report.

Apple maintains that it will not perform data extractions for government search warrants from any of its devices running iOS 8 and later versions because they are protected by an encryption key linked to users’ passcodes.

This is information that Apple does not possess.

What you get

Easy access to Apple via:

  • Online stores in 39 countries
  • 478 retail stores situated in
  • 17 countries


Apart from the USA, Apple is available in Africa, the Middle East and India, as well as Japan, United Kingdom, Canada, Italy, Australia, China, Switzerland, Germany, France, Spain, Netherlands, Sweden, Brazil, and Turkey.

Mobile, Android, iPhone & Smartphones

Use your iPhone, iPad, or iPod touch screen to access Apple.

Create a new Apple ID using your iPhone or iPad in iOS 10.3 or later

  1. Press the Settings app indicated as an image of a gear
  2. Then tap “Sign in to your iPhone”, indicated on the top right-hand side of the screen

  1. You will now have to enter your date of birth
  2. Then enter your first and last names
  3. Select your current email address and you will receive a new iCloud email address

  1. Enter your email address
  2. Create and enter your password
  3. Verify your password by entering it for the second time
  4. Select a security question from the drop-down menu
  5. Type in your answer
  6. You will have to repeat this process two more times

  1. Tap Agree to accept the Terms and Conditions
  2. Tap Merge or Don’t Merge to sync iCloud data from Safari and to receive services such as reminders, contacts and calendars
  3. Touch OK to confirm your iPhone is on

Security and Privacy Issues

If you think your Apple account (Apple ID) has been compromised, sign into your Apple ID page and change your password.

If you believe you have received a phishing email claiming to be from Apple, report it to

Remember, keeping your software up-to-date is the most important thing to do to maintain your security.

Cool stuff to do

 There are simply loads of nifty apps that Apple offers its users.

One of these is an automatic answering/text messaging service you can use while you are busy doing something else.

With your iOS iPhone you can:

  • Swipe upwards on the phone icon and select Respond With Text
  • Or you can tap the Message button above the “slide to answer” bar
  • You will now be able to select one of three pre-written options – “Sorry, I can’t talk right now”, “I’m on my way” and “Can I call you later?”

On September 7, 2016, Apple introduced the iPhone 7 series which features improved graphics and system performance, is water-resistant and has a new rear dual-camera system.

How does Apple make money?

In terms of revenue, Apple is the world’s largest information technology company.

It is also the world’s second-largest mobile phone manufacturer.

Apple is the largest worldwide publicly traded corporation.

By February 2015, Apple was the first American corporation to be worth over $750 billion.

By September 2015, Apple’s worldwide annual revenue totalled $233 billion, accounting for about 1.25% of the USA’s total GDP (Gross Domestic Profit).

Apple was worth $178.1 billion in 2016.

Takeaways about Apple

Apple went public on December 12, 1980.

Shares cost $22 each and immediately created 300 millionaires.

Just three years prior, one of Apple’s founders, Ronald Wayne (below) sold his share of the company back to Steve Jobs and Steve Wozniak for a mere $800!

Keep your Apple Store login details safe

So your Apple ID is your passport to your bite of this awesome product.

Always keep your login details in a safe place and never share that information with anyone else.